Privacy Policy

Notification pursuant to art. 13 of Legislative Decree 196/2003

The company Piaggio & C. S.p.a. (hereinafter “Piaggio” or the “Company”), with registered offices located in Pontedera (PI) at Via Rinaldo Piaggio n. 25, represented by the individual temporarily appointed by the Board of Directors to handle personal information, domiciled in the company’s offices, wishes to inform you of the following:

The identifying information supplied by the user during registration for the web site and/or subscription of services, initiatives and promotions publicized in it will be used by Piaggio, and may be provided to third parties, in compliance with the principles of protection of privacy established by Legislative Decree 196/2003 and other applicable current legislation.

Piaggio will use this information:

a)for the purpose of providing the services requested, checking the quality of services offered and fulfilling all legal accounting and fiscal requirements;

b)  only if you specifically give your express consent, for commercial purposes, for promotions and marketing through online and offline channels, and for the purpose of conducting market surveys and statistical surveys such as monitoring customers’ satisfaction with Piaggio products and services and/or those of other companies in the Piaggio Group or sending technical or promotional information on products and services offered by Piaggio and/or by its affiliates and/or by the Piaggio Group’s dealers and/or distributors. The information may be provided to other companies in the Piaggio Group and/or to specialized companies (requiring them to adopt data security and protection criteria in line with current legislation) for the purposes for which the information was collected.

Giving your consent to use of your personal information for the purposes specified in point a) is optional but necessary for accessing the services, promotions and offers announced by Piaggio on its web sites and the user’s failure to provide this information will make it impossible for Piaggio to provide the requested service.

Giving your consent to use of your personal information for the purposes specified in point b) is optional and failure to do so will not prevent you from accessing the services and promotions offered.

Your data will be handled in conformity with the requirements of the law, guaranteeing full compliance with the provisions of the law, contracts and regulations. Your data will be used in printed form and in electronic form on the basis of processing logic strictly correlated with the purposes listed above and in such a way as to guarantee the security and confidentiality of the data, and in all cases in compliance with the provisions of art. 31 et seq. of Legislative Decree 196/2003 and the Technical Regulations – Annex B to this decree. The data will be kept only for as long as is necessary for the purposes for which it was collected and for the amount of time required by civil and fiscal legislation.

The individual in charge of handling the information will avail himself/herself of the assistance of other people acting as internal managers and possibly of external contractors, or of other people appointed to process the information Specifically, the information may be made available to employees and other people working in the company units involved in providing the services offered by Piaggio, and to people in the companies appointed to process the data and in charge of performing marketing and promotional activities for the individual in charge of handling personal information.

Art. 7 of Legislative Decree 196/2003 entitles people who provide personal information to exercise specific rights. Specifically, you have the right to obtain conformation of the existence or non-existence of personal information on you, even if the information has not yet been recorded, and to view the data in intelligible form. You are also entitled to ask where the data came from, the logic and purposes of its use and how it will be used, and to ask for details identifying the person who will be using the information, the person in charge, the national representative and the parties/categories to whom the information may be provided or who may become aware of it as designated representatives of the State, managers or people appointed to handle the information You may obtain deletion, transformation into anonymous form or freezing of information on you held in violation of the law and updating, correction or, if you have a particular interest in doing so, supplementation of the data; you are likewise entitled to attestation that notification of these operations has been provided to all parties to whom the information has been provided; you may object to use of the information if you have legitimate reason to do so.

The Manager appointed under art. 29 of Legislative Decree 196/2003 whom users may contact at any time to exercise their rights under art. 7 of Legislative Decree 196/2003 is the temporary manager of the Legal and Corporate Department. Requests may be sent to Piaggio & C. S.p.a.,Ufficio Legale e Societario, Viale Rinaldo Piaggio n. 25, 56025 Pontedera (PI) or sent by email to

A complete list of the people in charge of handling personal information is available by sending a request by mail to Piaggio & C. S.p.a.,Ufficio Legale e Societario, Viale Rinaldo Piaggio n. 25, 56025 Pontedera (PI) or an email to

Cookies policy

Our website uses cookies. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

(1) About cookies

A cookie is a small file, typically of letters and numbers, downloaded on to a device when the user accesses certain websites. Cookies allow a website to recognise a user’s device and track users as they navigate different pages on a website and to identify users returning to a website. Cookies do not contain any information that personally identifies you, but personal information that we store about you may be linked, by us, to the information stored in and obtained from cookies.

For more information see:

1.a) Session and persistent cookies

Cookies can expire at the end of a browser session (from when a user opens the browser window to when they exit the browser) or they can be stored for longer.

  • Session cookies – allow websites to link the actions of a user during a browser session. These session cookies expire after a browser session so would not be stored longer term. For this reason session cookies may be considered less privacy intrusive than persistent cookies.
  • Persistent cookies – are stored on a users’ device in between browser sessions which allows the preferences or actions of the user across a site (or in some cases across different websites) to be remembered.

1.b) First and third party cookies

Whether a cookie is ‘first’ or ‘third’ party refers to the website or domain placing the cookie.

  • First party cookies in basic terms are cookies set by a website visited by the user / the website displayed in the URL window.
  • Third party cookies are cookies that are set by a domain other than the one being visited by the user. If a user visits a website and a separate company sets a cookie through that website this would be a third party cookie.

(2) Cookies on this website – How we use cookies

On this website we use:

1) Session cookies:

Cookie Name Description
JSESSIONID Generated when the user's HTTP session is created, and maintained throughout the session
JSSCounter This is counter that adds up how many pages of the Survey running every quarter on have been visited.
__utmc Numeric hash of account (e.g.: 53891381)

2) Persistent cookies:

Cookie Name Description
__utmz This cookie keep track of the following information: numeric hash of account data, access time stamp, access specific information, number of hits, keywords, source and country. The validity period is six months.
__utmb This cookie keep track of the following information: numeric hash of account data, access timestamp, some information related access. The validity period is half an hour.
__utma This cookie keep track of the following information: numeric hash of account data, random number, timestamp, number of hits . The validity period is two years.
JSSfeedback This is cookie for users who have closed the “feedback” button on the Survey running every quarter on
surveynameNo This is unique cookie name based on the name of the survey running every quarter on This is a counter to measure how many times a user has clicked the “no” button of the survey
surveynameYes This is unique cookie name based on the name of the survey running every quarter on This is a counter to measure if a user has clicked the “yes” button.
paiggio_cookies_policy This is a unique cookie which tracks when and if the user has viewed and accepted the cookie policy, as detailed on notification appearing on the website the first time the user opens the homepage.

We may use the information we obtain from your use of our cookies for the following purposes:
(1) to recognise your computer when you visit our website;
(2) to track you as you navigate our website or the visitor’s survey running on every quarter; to track if you have accepted or not the cookie policy
(3) to improve the website’s usability;
(4) to analyse the use of our website;
(5) in the administration of this website;
(6) to prevent fraud and improve the security of the website;
(7) to personalise our website for you

In addition, we use Google Analytics to analyse the use of this website. To know more about the individual analytical cookies read Google's privacy policy is available at:

(3) Blocking/Managing cookies

You may configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.

For example:
(1) in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector;
(2) in Firefox you can block all cookies by clicking “Tools”, “Options”, and un-checking “Accept cookies from sites” in the “Privacy” box.

Blocking all cookies will, however, negatively affect the usability of many websites. If you block cookies, you will not be able to use login/account and facet application featured on websites you may browse and it will affect some of features available on this website.

(4) Deleting cookies

You can also delete cookies already stored on your computer: check the "Help" menu of your browser.
For example:
(1) in Internet Explorer, you must manually delete cookie files (you can find instructions for doing so at;
(2) in Firefox, you can delete cookies by clicking “Tools”, “Options” and “Privacy” and then choosing “Use Custom Settings for History” from the History drop down menu settings, the clicking “Clear cookies” when the menu “Show cookies” appears with the list.

(5) Contact us

This website is owned and operated by Piaggio Group.
If you have any questions about our cookies or this cookies policy, please contact us by email